KATVIG - Nordic Cotton

KATVIG BRAND INFO:
Vigga Svensson is the woman behind the Katvig™ children’s clothes that
have become an instant classic among parents around the world. When
she got the idea for the clothes it was hard for her to reconcile her
desire to protect the Earth with the production methods being used.

That's why she began to use organic cotton and recycled polyester,
made from used plastic bottles. She wanted her signature Apple prints
and stripes to be as friendly as possible to the nature, to the people
making it and to the children wearing it.

Vigga has also developed a transport system that saves enormous
amounts of packaging. She is politically involved with the sustainable
development, and has already had great success with putting her mark
on the industry.

Her latest initiative is a cotton mill that would make Denmark
completely free of the very polluting consumption of cotton we see
today. Instead of the endless pollution of nature and environment, the
cotton mill will make it possible to recycle all the cotton that is
thrown away every year.

Recently, Vigga has launched what might be the most sustainable
material eve, Recycled Organic Cotton (R.O.C. WEAR in shops from
spring 2011).

"Support our fight for all good - buy Katvig!"

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